According to employees of Hortifruti / Cepea, even with the campaign being marked by limited supply, prices did not rise as expected, due to the shutdown of some activities and the weakening of the national economy. Between April and June/20, the yellow melon sold in bulk obtained an average of R$ 1.04/kg, a value above the estimated cost of production, but 32% lower than in the same period of 2019.
It is important to highlight that the biggest obstacles of covid-19 are being felt in the Southeast, which resulted in a drop in the shipments of packed fruit to this region – the arrival of winter also discouraged local consumption. Thus, producers of the Valley gave preference to bulk marketing in the North, Northeast and Midwest this season. This trend intensified further from June, when rains again hit some localities and impacted the resistance of melon to longer transports.
FORECAST – For the coming months, there are still uncertainties about the melon market, since they depend on the current Brazilian economic situation. Producers expect, at least, that problems will be minimized by a possible reduction in the Valley and RN/CE area. In the region, few should continue with production in the off-season – limiting themselves to those seeking faster returns, due to the average cycle of three months of crop development.