"As it is a more favorable alternative due to the availability of raw material and production agility, plastic will still continue to increase in the coming years. What we need to demystify is the image that plastic is the villain, because the problem lies in the disposal of this material. For this reason, today we have 100% recyclable plastics, very different from the scenario of a few years ago ", highlights Felipe Garcia, professor of the Product and Service Design course at IED (Istituto Europeo di Design) and managing partner of Criatégia, a company branding and design.
Still according to Garcia, glass and aluminum are good alternatives, but, in addition to the cost of packaging, the logistics process ends up making the product more expensive for the final consumer. "For brands to adopt these more sustainable packaging alternatives, it is necessary to show the customer the cause of the company. It is a process that takes time, some brands reposition themselves for this and others continue to prioritize prices ", adds the specialist.
At Avery Dennison, a global science and materials company for labels and visual communication, most of its solutions are developed based on sustainable premises. Among its goals are to offer innovations that promote the circular economy, reduce the environmental impact caused in operations and in the supply chain, in addition to acting with force for good, creating value for all stakeholders.
"Within the portfolio of sustainable solutions, for example, we offer a series of products that, among their attributes, facilitate recycling processes, use raw materials from responsible sources (FSC), have recycled content or present a significant reduction in materials for their production. In this sense, we have labels that are easily detached from PET and glass packaging, facilitating the recycling process, biodegradable and compostable materials, in addition to labels that support more than 30 washing cycles, allowing long use in returnable bottles ", points out Renato Rafael , regional product manager for Avery Dennison.
Design and functionality
A second trend observed in the packaging and labeling sector concerns functionality. According to surveys conducted by the Mintel and MarketVision institutes, 58% of consumers look for packaging that can be resealable, with an "open and close" system. Equipped with safe seals, they guarantee greater durability of the product and its freshness, pointed out as an important factor for 82% of consumers. In terms of convenience, 45% of buyers look for packaging supplied in single sizes and 40% appreciate packaging that can be taken everywhere.
Another factor that must be taken into consideration for the choice and development of packaging and labels is the appeal in a gondola, or "shelf appeal". With so many products available to the consumer, impactful solutions are the key to business success. According to studies, the consumer takes 2.5 seconds to decide between two products at the point of sale, so the way they are presented can be crucial for that choice.
Technology and convenience
Smart tags and labels are also among the trends, both for the traceability and control of products by the company, throughout the chain – from the production line to the arrival at the final consumer -, as well as to facilitate the customer's life in the act purchase. "RFID tags make inventory management more efficient, offer greater security for products, allow waste reduction and improve the customer experience in stores," comments Avery Dennison manager.
Another point is the growing concern with product safety, leveraged by the current pandemic scenario. "We saw a significant increase in demand for labels and seals for food and meals for establishments that serve delivery. The concern with the integrity of products and hygiene are determining factors for the growth of this trend ", concludes Rafael.
Source: AGROLINK COM INF. ADVISORY